Regulating strategy of the Development the field of Research of Islamic Azad University using SWOT, SPACE and QSPM (Study of Branches of Tehran and Alborz Provinces)

Document Type : Research Paper

Authors

• farhad hamzehpour ¹
• Bahram Ranjbarian ²
• Saeid Fathi ³
• Azarnoosh Ansari ⁴

¹ PhD. Student, Marketing Management Department, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

² Professor of Marketing Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran (Corresponding Author)

³ Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

⁴ Assistant Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

Abstract

Today, university management has become a dynamic activity, and if managers want to adopt appropriate strategies and goals, they need to plan for strategic planning. At first, they need to be aware of their status. The purpose of this study is to identify the field of research of Islamic Azad University through internal and external analysis. In this research, a quantitative-qualitative method was used. The research community of all directors and vice-chancellor of research, students and professors was a member of the Young Researchers Club of Tehran and Alborz Provinces and 370 respondents were selected by stratified random. The tool used was semi-structured interview and a researcher-made questionnaire containing 74 items in four areas of SWOT. Based on Cronbach's alpha coefficient, the reliability of the questionnaire was estimated to be 0.98 and Content validity was confirmed by the views of academicians and professors. For Data analyze, were used descriptive statistics and SWOT analysis. The findings showed that the strengths of the university's research are better than the weaknesses and opportunities are better than threats, have more privileges. According to the results of the formation of internal and external factor matrices (IFE = 2.60, EFE = 2. 59), the research strategy of the Islamic Azad University in the offensive region (SO), which means that the strengths The domain of research overcomes its weaknesses, therefore, the field of research of Azad University can provide the basis for the development of the desired research activities.

Keywords

• "Research
• Strategic Planning
• External Analysis
• Internal Analysis"

20.1001.1.20086369.1399.11.43.5.8

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